INMERSION [by Chipotle]

Inmersion (elop*athlon)

by Chipotle team

Elop* Athlon: an immersive fast-pace challenge taking the participants through an accelerated design loop; discovery of context through their heros, dramatic events, imaginative solutions and storytelling. This was for Chipotle team, the first communication and collaboration activity, involving our creativity, our ideas, our disciplines, our personal background.Our specific task was to resolve a crisis scenario where a large number of inmigrants arrives at the area of "El Tepe". It was also a quick exercise for comprehending La Otra Banda reality, existing infraestructure and opportunities for social and urban development.